As a result of the rebranding, Tencon gained a clear tool for managing and developing the brand, a distinctive and credible visual identity and website that supports sales, recruitment, and project tenders.
Mailand and design agency Porkka & Kuutsa in cooperation with Efora's management and personnel crafted a new identity and communications strategy. “Smarter maintenance” was chosen as the core message and tagline. The broader message was the renewal of Finnish industry after years of decline. The choice was based on the observation that everybody at Efora was proud of their skills and wanted to see their future in industry.
"Our collaboration has been a continuous process of joint development. We started with a buyer persona survey with Mailand to identify the needs of our main target groups. From regular content production, we have expanded into campaign-based content marketing and from awareness building to concrete lead generation. In the course of our collaboration, we have revamped our brand, our website and our social media channels. Getting our "own media" in good shape opened up the opportunity to start building a systematic model for marketing and selling specialist services."
