The collaboration focused on building an active expert community around Life Cycle Management and the LCA tool SimaPro in Finland and Sweden. Webinars played a key role, bringing together customers, partners and experts from both countries to share knowledge and insight as part of a growing community. Webinars quickly became a central element in building the SimaPro community.
As a result of the rebranding, Tencon gained a clear tool for managing and developing the brand, a distinctive and credible visual identity and website that supports sales, recruitment, and project tenders.
“The World of Technical Trade” serves as a practical tool for study counselors while also functioning as an inspiring campaign site for young people. It makes technical trade an easy-to-understand, interesting, and relevant field for young people who are considering their future direction.
The outsourced communications manager handles Enervent Zehnder's LinkedIn page, produces articles for the website and oversees the company's own newsletter, in addition to collaborating on content for the newsletters of two industry-specific media outlets. Weekly meetings are held to review the upcoming week's events, materials, and other matters. Additionally, a digital communications consultant from Mailand works alongside the communications manager.
A communications consultant from Mailand jumped smoothly into the team at LähiTapiola as an editorial manager. Her tasks included content production of customer publications and regular publication of newsletters and supplements in selected magazines. The consultant worked at LähiTapiola four days a week, which allowed for a smooth flow of information and a tight grip on the projects.
We organized a media day for trade media journalists. During October–April, together with the client, we published 5 bulletins about the house, its architect and future owners, 4 newsletters and image and video material about the design and construction for the media and our own Finnish channels. On April 30, we held another media day.
We highlighted the expertise in the field of fertility care that has developed around various universities and is important for the whole country, as well as Ovumia's own extensive product development. Although the service is sold to private individuals, a scientifically and technologically ambitious growth company was portrayed to the media. The spokespeople were Ovumia's highly professional management team members.
Mailand and design agency Porkka & Kuutsa in cooperation with Efora's management and personnel crafted a new identity and communications strategy. “Smarter maintenance” was chosen as the core message and tagline. The broader message was the renewal of Finnish industry after years of decline. The choice was based on the observation that everybody at Efora was proud of their skills and wanted to see their future in industry.
"Our collaboration has been a continuous process of joint development. We started with a buyer persona survey with Mailand to identify the needs of our main target groups. From regular content production, we have expanded into campaign-based content marketing and from awareness building to concrete lead generation. In the course of our collaboration, we have revamped our brand, our website and our social media channels. Getting our "own media" in good shape opened up the opportunity to start building a systematic model for marketing and selling specialist services."
