The collaboration focused on building an active expert community around Life Cycle Management and the LCA tool SimaPro in Finland and Sweden. Webinars played a key role, bringing together customers, partners and experts from both countries to share knowledge and insight as part of a growing community. Webinars quickly became a central element in building the SimaPro community.
Mailand was responsible for media relations for the event in Helsinki. We also helped to increase the number of participants by adding relevant companies to the list of invited guests and arranging follow-up meetings. Event materials were produced locally following the principles created by Pracsis. We selected suitable partners for the event to provide the technology and simultaneous interpretation. At the event itself, two hosts from Mailand were also contributing to ensure a successful day for the guests and the organisers.
