Mailand supported Länsi-Uudenmaan Säästöpankki throughout its ownership structure reform by acting as a strategic communications partner to the bank’s management, board, and the representatives overseeing the change. Mailand designed a communications strategy that clarified why the reform was needed and ensured consistent messaging across all audiences, including the bank’s “masters,” employees, customers, and local media.
A communications consultant from Mailand jumped smoothly into the team at LähiTapiola as an editorial manager. Her tasks included content production of customer publications and regular publication of newsletters and supplements in selected magazines. The consultant worked at LähiTapiola four days a week, which allowed for a smooth flow of information and a tight grip on the projects.
