Mailand supported Länsi-Uudenmaan Säästöpankki throughout its ownership structure reform by acting as a strategic communications partner to the bank’s management, board, and the representatives overseeing the change. Mailand designed a communications strategy that clarified why the reform was needed and ensured consistent messaging across all audiences, including the bank’s “masters,” employees, customers, and local media.
With intensive core message workshops we pinpointed the factors that set ABB Service apart from its competition. In addition to the management team, also people from sales, marketing, HR, communications, production and customer service attended the workshops. Further, we listened to other employees and several clients. We found out that the important common factor across the company was appreciating colleagues as professionals. This way, the varied backgrounds of employees became an advantage. The theme of appreciation set the tone for the organisation’s internal communications for many years ahead.
