The collaboration focused on building an active expert community around Life Cycle Management and the LCA tool SimaPro in Finland and Sweden. Webinars played a key role, bringing together customers, partners and experts from both countries to share knowledge and insight as part of a growing community. Webinars quickly became a central element in building the SimaPro community.
Mailand crystallised Remonttipartio’s key messages, designed the media publicity project and was responsible for organizing the joint meetings of the various parties.
Mailand was responsible for media relations for the event in Helsinki. We also helped to increase the number of participants by adding relevant companies to the list of invited guests and arranging follow-up meetings. Event materials were produced locally following the principles created by Pracsis. We selected suitable partners for the event to provide the technology and simultaneous interpretation. At the event itself, two hosts from Mailand were also contributing to ensure a successful day for the guests and the organisers.
We organized a media day for trade media journalists. During October–April, together with the client, we published 5 bulletins about the house, its architect and future owners, 4 newsletters and image and video material about the design and construction for the media and our own Finnish channels. On April 30, we held another media day.
We highlighted the expertise in the field of fertility care that has developed around various universities and is important for the whole country, as well as Ovumia's own extensive product development. Although the service is sold to private individuals, a scientifically and technologically ambitious growth company was portrayed to the media. The spokespeople were Ovumia's highly professional management team members.
Mailand and design agency Porkka & Kuutsa in cooperation with Efora's management and personnel crafted a new identity and communications strategy. “Smarter maintenance” was chosen as the core message and tagline. The broader message was the renewal of Finnish industry after years of decline. The choice was based on the observation that everybody at Efora was proud of their skills and wanted to see their future in industry.
