With intensive core message workshops we pinpointed the factors that set ABB Service apart from its competition. In addition to the management team, also people from sales, marketing, HR, communications, production and customer service attended the workshops. Further, we listened to other employees and several clients. We found out that the important common factor across the company was appreciating colleagues as professionals. This way, the varied backgrounds of employees became an advantage. The theme of appreciation set the tone for the organisation’s internal communications for many years ahead.
We highlighted the expertise in the field of fertility care that has developed around various universities and is important for the whole country, as well as Ovumia's own extensive product development. Although the service is sold to private individuals, a scientifically and technologically ambitious growth company was portrayed to the media. The spokespeople were Ovumia's highly professional management team members.
Mailand and design agency Porkka & Kuutsa in cooperation with Efora's management and personnel crafted a new identity and communications strategy. “Smarter maintenance” was chosen as the core message and tagline. The broader message was the renewal of Finnish industry after years of decline. The choice was based on the observation that everybody at Efora was proud of their skills and wanted to see their future in industry.
"Mailand organised a tailor-made crisis communications training for me and our coordinator. In addition to the basics, the training covered emergency communications management and developing a risk map. Afterwards, we practised the new lessons with an exercise simulating a crisis situation. Based on the training, Mailand developed a communications strategy for us."
"Our collaboration has been a continuous process of joint development. We started with a buyer persona survey with Mailand to identify the needs of our main target groups. From regular content production, we have expanded into campaign-based content marketing and from awareness building to concrete lead generation. In the course of our collaboration, we have revamped our brand, our website and our social media channels. Getting our "own media" in good shape opened up the opportunity to start building a systematic model for marketing and selling specialist services."
Our long-term communications partnership can be summed up as strengthening Laatukeskus’ in-house communications capabilities and acting as an amplifier for its voice.
We have produced content to support SRV’s client team in their leasing efforts, helping to differentiate SRV from its competitors and position new commercial properties available for rent.
The cooperation has increased the union's member satisfaction. Our survey shows that satisfaction with communication and the importance of communication have grown.
