Mailand supported Länsi-Uudenmaan Säästöpankki throughout its ownership structure reform by acting as a strategic communications partner to the bank’s management, board, and the representatives overseeing the change. Mailand designed a communications strategy that clarified why the reform was needed and ensured consistent messaging across all audiences, including the bank’s “masters,” employees, customers, and local media.
"Mailand organised a tailor-made crisis communications training for me and our coordinator. In addition to the basics, the training covered emergency communications management and developing a risk map. Afterwards, we practised the new lessons with an exercise simulating a crisis situation. Based on the training, Mailand developed a communications strategy for us."
"Our collaboration has been a continuous process of joint development. We started with a buyer persona survey with Mailand to identify the needs of our main target groups. From regular content production, we have expanded into campaign-based content marketing and from awareness building to concrete lead generation. In the course of our collaboration, we have revamped our brand, our website and our social media channels. Getting our "own media" in good shape opened up the opportunity to start building a systematic model for marketing and selling specialist services."
