With intensive core message workshops we pinpointed the factors that set ABB Service apart from its competition. In addition to the management team, also people from sales, marketing, HR, communications, production and customer service attended the workshops. Further, we listened to other employees and several clients. We found out that the important common factor across the company was appreciating colleagues as professionals. This way, the varied backgrounds of employees became an advantage. The theme of appreciation set the tone for the organisation’s internal communications for many years ahead.
"Mailand organised a tailor-made crisis communications training for me and our coordinator. In addition to the basics, the training covered emergency communications management and developing a risk map. Afterwards, we practised the new lessons with an exercise simulating a crisis situation. Based on the training, Mailand developed a communications strategy for us."
